Over the weekend I was looking for something in my library when I came across an old book I've had for nearly two decades. In fact, it's been out of print for a while. Ned Davis wrote the book "Being Right or Making Money" in 1991. It's a story about the games people play trying to be right on their opinions rather than doing the things that actually create good results. Ned is the founder of the institutional research firm Ned Davis Research. I pulled it down and read it again. On the first few pages he writes;
Like nearly all novice investors and analysts coming into the investment business, I
was convinced back in 1968 that all I had to do was discover the way the investment
world worked, develop the best indicators available to forecast changes in the markets, and then have the conviction to shoot straight and gather my profits.
And if I say so without much modesty, my record from 1968 to 1978 was so good
at forecasting stock prices that during a “Wall $treet Week” broadcast in 1978, Louis
Rukeyser said, “Ned Davis has had an outstanding record in recent years…and has
been absolutely right about most the major ups and downs.…”
The only problem was that at the end of each year, I would total up my capital
gains and, unfortunately, I would not owe Uncle Sam much money. Before someone else could question me, I said to myself, “If you are so smart, why aren’t you
rich?” It was at about that time (1978–1980) that I began to realize that smarts, hard
work, and even a burning desire to “be right” were really not my problem, nor the
Like nearly all novice investors and analysts coming into the investment business, I was convinced back in 1968 that all I had to do was discover the way the investment world worked, develop the best indicators available to forecast changes in the markets, and then have the conviction to shoot straight and gather my profits. And if I say so without much modesty, my record from 1968 to 1978 was so good at forecasting stock prices that during a “Wall $treet Week” broadcast in 1978, Louis Rukeyser said, “Ned Davis has had an outstanding record in recent years…and has been absolutely right about most the major ups and downs.…” The only problem was that at the end of each year, I would total up my capital gains and, unfortunately, I would not owe Uncle Sam much money. Before someone else could question me, I said to myself, “If you are so smart, why aren’t you rich?” It was at about that time (1978–1980) that I began to realize that smarts, hard work, and even a burning desire to “be right” were really not my problem, nor the solution to my problem. What I realized was that my real problems were a failure to cut losses short, an inability to be disciplined, difficulty admitting mistakes, fear and greed, and a lack of risk-management, none of which had much to do with being right in the stock market world. It was thus a lack of proper investment strategy, not forecasting that was holding me back. So I set out to get a computer and a good program, and started building timing models that I felt would give me the objectivity, discipline, flexibility, and risk management that I needed to make consistent profits. And since 1980, my company, Ned Davis Research, Inc. has been dedicated to building timing models that do not forecast, but simply are resigned to make money. I can tell you, it made a real change in my investment profits, and both Uncle Sam and myself are now much better off. As far as my forecasting of the market, if anything it suffered, because timing models that make money invariably are not nearly as cocky as a crystal ball guru, and they are so concerned with managing any disastrous risks that they try to hit singles and doubles rather than home runs. But I found that not being the top forecaster on Wall Street at any one time was not all that much of a liability. Again my financial well being improved significantly, and the humility and discipline that the timing models forced upon me actually relieved me of a lot of stressful anxiety. The game changed from winning or losing glory and prestige to a serious business designed to make money with less risk.…So being right is not really where it’s at, since at least as much of your focus should be on risk management tactics and a disciplined strategy.
All of that sounds very familiar with me. I couldn't agree more. The investment industry is made up of a lot of different peole with very different objectives. If you listen to people on TV, they are mostly making "calls" and trying to be right. If you want to make money, it's about portfolio management. I define portfolio management as all those things you do after you've entered a position. For example, predefining risk and controlling it by knowing at what point you'll exit if it goes against you. Most investors are novice; they've got real issues with uncertainty so the fear of not knowing drives them to spend all their resources trying to gather more information to support their opinion. But it doesn't matter how much information you gather - you still don't know. You can't be sure. It's always probablistic, never a sure thing.
On the next few pages Davis goes on to say he's known a lot of very good traders through his work and that:
The winners are very flexible and very disciplined, and they’re risk managers. While I am not trying to knock the importance of study, hard work, and being right in terms of investment success, the key is how to make money. I still believe that objectivity, flexibility, discipline, and risk management are the keys to making money
Amen, Ned. To be objective requires quantifying probabilities and expectancy so we have a mathematical basis behind a decision-making system. That is, making a "call" on the direction of something is subjective. You may notice it's mostly the salespeople like brokers who play that game. Observing that a signal earns on average $2 for every $1 it risks over the past 500 signals is objective.
*The bold highlights are my mine.