Behavioral Finance and Behavior Economics
What is behavioral Finance and Behavioral Economics?
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Behavioral finance uses social, cognitive emotional factors in understanding the economic decisions of individuals and institutions performing economic functions, including consumers, borrowers and investors, and their effects on market prices, returns and the resource allocation. The fields are primarily concerned with the bounds of rationality (selfishness, self-control) of economic agents. Behavioral models typically integrate insights from psychology with neo-classical economic theory.
Source: Wikipedia
